I’m Sin.
Design Leader, Mentor, and #GSDer

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I started Adorably Awesome Stuff in memory of my father, who was not just a superhero, but also a talented painter and sculptor.

Our food-themed designs celebrate family, community, and culture and are lovingly created by hand in my humble NYC studio apartment.

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Recent Writing

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Internal Tools: The Unsung Heroes of Daily Operations

Internal tools are like trusted friends. We use them in our daily tasks, often taking them for granted, expecting them to "just work". Like long-time friends, we put up with their quirks and idiosyncrasies, some of which even become endearing over time.

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