Focusing on what's important: Designing for data at scale.

Background

The Estee Lauder Companies is a multinational cosmetic company that was founded in 1946. Headquartered in New York City, the company sells a broad range of cosmetic products, including skincare, makeup, fragrance, and haircare, and operates in over 150 countries worldwide. The company's portfolio includes over 25 brands such as Clinique, MAC, Bobbi Brown, and Tom Ford Beauty. As of 2021, The Estee Lauder Companies had an annual revenue of $14.29 billion and employed over 48,000 people globally.

However, the organization has faced challenges in developing internal tools for its employees due to its rapid rise and growth. As a part of its digital transformation, the company has focused on promoting the use of data and analytics to drive its growth…